Makeup Products

LASH & BROW GEL: Never run out of our best-selling clear, brushable gel for your lashes and brows with this value makeup set! It’s never been easier to get your eyebrows and lashes into shape.
NATURALLY DEFINES & SEPARATES HAIRS: This dual-ended clear eyebrow gel and mascara helps you naturally define and separate brows and lashes for a glossy, well-groomed look.
LONG-LASTING FORMULA: This long-lasting gel formula is designed to stay put all day while nourishing your brow and lash hairs with conditioning agents.

ULTIMATE EYEBROW GEL: The best eyebrow gel for achieving the fluffy on trend “soap brows.” This extreme-hold brow gel instantly lifts, sculpts & grooms every brow hair into place with a clear, natural finish that looks good on all skin tones & brow colors
CONDITIONS WHILE SCULPTING: This Brow Lift’s conditioning formula nourishes brow hairs while shaping.
PAIR WITH: Apply Brow Lift with our Brow Lift Applicator for a seamless, mess-free application, long-lasting hold, and lifted, fluffy brows that stay put all day. Spoolie sold separately.

MAGIC CONTOUR WAND: Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro! Allure Best of Beauty 2023 Winner
CREATES RADIANT, NATURAL-LOOKING DEFINITION: The lightweight liquid formula is infused with hydrating squalane to add natural-looking definition and a glint of radiance. BUILDABLE & BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin.
BUILDABLE & BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin.

LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin.
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow.
BUILDABLE & BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin.

Gives your skin a boost of hydration for a satin finish which doesn’t flake.
Available in 23 different shades.
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

LIGHTWEIGHT GEL SUNSCREEN: The clear choice in sunscreen is e.l.f. SKIN’s Suntouchable Invisible SPF 35. This clean, lightweight gel sunscreen delivers invisible broad-spectrum SPF 35 protection and leaves zero white cast on all skin tones.
DOUBLES AS A PRIMER: This sunscreen doubles as a blurring face primer to smooth skin and grip makeup for long-lasting wear.
NON-GREASY FORMULA: This sunscreen gives a non-greasy feel and is water-resistant.

PERFECT PIGMENT: Use this shimmery, luxuriously blendable cream-to-powder stick as your eyeshadow, lipstick, and blush for a cohesive monochromatic look. The lightweight formula makes it virtually mistake-proof and perfect for touch-ups on the go.
HOW TO WEAR: Apply to eyes, lips, and cheeks, and blend with a brush or fingertips. Use alone or as a base for powder products for even longer-lasting color.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

CASHMERE POWDER FOUNDATION: Our Perfect Complexion Cashmere Powder Foundation consists of a medium coverage formula that blends seamlessly onto the skin for a velvety matte finish​. The matte foundation is lightweight, breathable and buildable so it’ll never make you look cakey and won’t feel heavy on your face.
HYDRATING FORMULA THAT WON’T CLOG PORES: This face powder consists of skin benefiting ingredients. It’s infused with peptides for skin plumping, tea tree extract for soothing and hyaluronic acid complex for hydration. The non-comedogenic makeup foundation won’t clog pores and is suitable for all skin types, especially oily skin.
LONGWEAR, TRANSFER-PROOF FORMULA: Our powder foundation is transfer-proof and long-lasting for up to 16 hours. It also comes in a compact design and includes a mirror and puff applicator for seamless on-the-go application and touch-ups.